Conducting effective activities in the field of positioning and paid Google Ads campaigns (formerly Google AdWords) has brought success to many early small companies that have decided to mark their presence on the Internet. Satisfactory results, high revenues and, of course, a large profit in terms of service costs, allow entrepreneurs from a stable position to look towards other forms of promotion of their activities. One of the frequently considered options is of course Facebook, and more specifically, running a fanpage and Facebook Ads advertising campaigns. Before we start our activity in Social Media channels, it is worth knowing that based on the actions already achieved, you can get satisfactory results in Social Media faster. However, how to accurately use SEO and Google Ads on Facebook?
Start with Pixel Facebook
It is on this basis that the most effective campaigns in Social Media are based. In short, it is a slightly less advanced equivalent of Google Analytics, which you will use to create, among others, custom audiences, similar audiences (famous Lookalike) and create campaigns with the purpose of conversions and sales from the catalog.
Silent favor of the webmaster
It’s good to know that your webmaster could do you a silent favor by installing Pixel Facebook while creating the site. You can check this with the Google Chrome add-on under the name Facebook Pixel Helper. If you already have it on the site, but you do not know how to access the collected data, then know that you only need access to the Facebook Business Manager in which the new Pixel was generated. Pixel can also be shared between company managers on Facebook for some time.
If Facebook Pixel Helper has not indicated the presence of this script on your site, it is worth installing it as soon as possible. Valuable data on which the best social media campaigns are based is only collected from the moment of implementation!
Create custom audiences
Professionally conducted positioning and Google Ads campaigns direct valuable traffic to your website. By conducting clever actions in the field of these services, you respond to the needs of potential customers and get to know their interests at the same time. Thanks to Pixel’s presence, you can link traffic on the site with Facebook user profiles and, among other things, display your own ads on this site and on Instagram and Messenger to people who visited your website. All you have to do is create a custom audiences group and specify it based on the pages you visit, how often you visit them, or how conversions have occurred. Ads targeted to this group of recipients can be even several times more effective than standard interest-based targeting. There are a lot of possibilities, because you can target an advertisement with any target, whether it’s promoting posts published on your fanpage, collecting fans or selling products from the catalog.
Do not forget about groups of similar users (Lookalike)
Behind valuable traffic and the conversions that he generates are real people with specific interests and behaving on the Internet in a certain way. Based on a custom group of recipients, created for example based on users generating conversions in your store, you can prepare a similar group of recipients at an express pace. It will include people with similar interests and online behaviors to those who generate conversions. Thanks to this treatment, you can ensure a steady flow of new customers who are more likely to make valuable conversions.
Get new fans
If you care about the ever-growing number of valuable fans and would like to get them in the best possible way, know that you can also base here on traffic generated by Google Ads positioning and campaigns. Visitors to the website already have their first contact with your company. It’s worth using! Prepare a special advertising collecting likes and target it only to them. Fans gathered in this way are more valuable and will be more likely to respond to your posts in the future.
Increase engagement around posts on the fanpage
Poor commitment regarding posts you post does not always mean that you’re posting low-quality content. The problem may lie in the group of recipients to which you are trying to reach the promotion of entries. Instead of targeting based on interests or demographics, use the audience based on traffic from the page. The entries posted on the fanpage usually oscillate around the industry you are interested in, and users visit your site in search of services and products related to it. Use this relationship or direct your posts to a similar audience of Lookalike, and you will definitely increase your chances of comments and responses around posts.
Sell from fanpage and Facebook Ads
Potential customers, looking for specific products or services, usually know what they need and will convert sooner or later. By entering specific phrases on Google, however, they want to check the available options. For some visitors to your website, available information may be enough to convert. Unfortunately, not everyone will make the decision immediately, or they can look for the right company further.
Exactly here, on the client’s purchasing path, you can enter a social media ad that will encourage potential customers to come back to your site. A simple advertisement on Facebook, Messenger or Instagram with information about a small discount or with direct information about the possibility of using, for example, free shipping, may be crucial for them.
Is that all?
Of course not! There are a lot of possibilities to use traffic with positioning and Google Ads, and Facebook can stand at virtually any stage of the potential customer’s shopping path. Of course, the important thing is testing the available options, selecting the effective ones and their optimization. Remember that when starting activities in social media, it is worth treating the transition to the site as a expression of interest.
Picture Credit: geralt